Case Study
HVAC & Plumbing
Local Lead Generation | GMB Optimization | SEO
314
Phone Calls
+1395.2%
125
Website Visits
+594.4%
520%
GMB Actions
Increase
#1-#2
Avg Ranking
Top Positions
Synopsis
This HVAC & Plumbing company was in dire need of leads when they came to us in May of 2021. In this industry, most leads are coming from GMB phone calls or Google Ads. We were brought on to improve their GMB visibility and lead generation.
Goal
Action Plan
Extensive keyword research to find relevant keywords including competitive analysis
Optimize GMB profile from top to bottom
Built relevant niche and local citations
Optimized onsite for location signals
Posted weekly on their GMB profile to increase additional signals
Outcome
Significant improvement for top service keywords
Core plumbing + location map pack rankings
1395.2% increase in phone calls
520% increase in GMB actions to the website
Keyword Rankings
Significant improvements across all target service keywords
| Keyword | Start | Rank | Change |
|---|---|---|---|
| boiler installation | 45 | 2 | +43 |
| furnace repair near me | 25 | 9 | +16 |
| furnace repair fairbanks ak | 15 | 3 | +12 |
| plumbing fairbanks | 13 | 1 | +12 |
| plumber fairbanks | 14 | 2 | +12 |
| boiler installation | 10 | 1 | +9 |
| heating system repair | 13 | 5 | +8 |
| boiler tunes | 11 | 4 | +7 |
| furnace repair | 14 | 7 | +7 |
| annual boiler maintenance | 55 | 49 | +6 |
| water softener installation | 13 | 8 | +5 |
| pipe repair | 6 | 1 | +5 |
Phone Calls — 13 Month Year-Over-Year
Dec 1, 2020 - Dec 31, 2021 compared to Sep 12, 2020
The Bottom Line
Through strategic GMB optimization, targeted keyword research, and consistent local SEO efforts, we transformed this HVAC & Plumbing company's online presence. The results speak for themselves: a 1395.2% increase in phone calls and 520% increase in website actions from Google My Business.